Breakout Session: EXPOSED! – How COVID unmasked the value of tourism to the economy in Greater Zion

On March 11, 2020, NBA star Rudy Gobert tested positive for COVID-19 and the world of sports, travel and entertainment came to a standstill. The tourism valve in our economic pipeline closed and for two months the regenerating source of our local economy dried up. In this session you’ll learn the dynamic nature of tourism economics, the crucial role it plays in our growth and success, and the strategies used to rebound and recover. Find out why Greater Zion has been the most successful tourism destination in the state and what that means for our local economy.