Shawn Nelson

Founder and CEO @ Lovesac

Shawn Nelson is the founder and CEO of The Lovesac Company is a direct-to-consumer furniture brand with more than 70 retail showrooms supporting its ecommerce delivery model. Lovesac’s name comes from its original Durafoam filled beanbags called Sacs. The company is now disrupting the home decor industry with its patented furniture platform called Sactionals, a washable, changeable, reconfigurable, and FedEx-shippable solution for large upholstered seating. From humble beginnings, Shawn began making Lovesac giant beanbags by hand in 1995 out of his parent’s basement. In 1996 he served as a church service volunteer in Taiwan for two years, becoming fluent in Mandarin Chinese, only to return to work in China delivering leadership and team-building seminars in Chinese for Fortune 500 companies in the year 2000. Shawn graduated from the University of Utah with honors and bachelor’s degree in Chinese and later a Masters in Strategic Design and Management from Parson’s, The New School for Design in New York City where he eventually became an instructor in the Master’s program. In 2001 Lovesac opened its first retail location in Salt Lake City, Utah, with dozens more to follow. In 2005 Shawn won a 1 million dollar investment from Virgin’s Richard Branson on Fox Network’s hit show “The Rebel Billionaire,” and was made acting President of Virgin Worldwide for a time. Raising VC funding and eventually Private Equity financing to drive growth, Lovesac became the fastest growing furniture retailer in the U.S. in 2017, mostly on sales of Sactionals. Lovesac achieved a successful IPO in June of 2018 and continues on its high growth trajectory. He currently splits his time between Lovesac HQ1 in Stamford, Connecticut, and Lovesac HQ2 in St. George Utah with his wife, 2 dogs, and 4 children.